Marketing Myopia

Marketing Myopia

File Name: db8b670e7

Size: 41231 KB

Last Upload: 05, May 2019

Download Now Read Free

marketing myopia is used in marketing as well as the title of a marketing paper written by theodore levitt this paper was first published in 1960 in the harvard business review a journal of which he was an editor marketing myopia suggests that businesses will do better in the end if they concentrate on meeting customers needs rather than on selling products